DRPT

Transit Recovery Marketing Initiative

Initiative Overview
The Transit Recovery Marketing Initiative is a one-time only statewide grant opportunity and statewide marketing campaign dedicated to improving the public’s confidence in transit services in order to increase ridership on Virginia’s transit services. The statewide marketing campaign is designed to bring back transit riders that stopped using transit or are hesitant to use transit because of COVID-19 or its variants.

Marketing Campaign
DRPT developed a statewide marketing campaign that has a unified message to attract riders back to Virginia transit systems, reiterating the presence of safety measures, and providing details on why public transportation is a safe and viable option. As part of the marketing campaign, DRPT developed a marketing toolkit for use by DRPT and public transportation partners. Applicants for funding must use the advertisements and messaging in the marketing toolkit. Having a common message across Virginia will maximize the recovery of transit ridership.

Initiative Goals

1. Strengthen public confidence in transit services
2. Increase ridership on public transportation

Application Timeline

September 1^st – Application Open
November 1^st – Application Closes

The application period closed November 1.

See the Transit Recovery Marketing Initiative Application for Funding Guidance to learn more about the initiative and application requirements.

Application Resources
Transit Recovery Marketing Initiative Application for Funding Guidance

All Other Areas
Kathy Molin
Commuter Programs Manager
Katherine.Molin@drpt.virginia.gov
(804)786-7780